After 20 years within our set martket, we have a vision: to be the leading provider of business solutions in the UK. Our challenge? To help articulate this vision and make it a reality.
At AMR we supply office products, including office stationery, uniforms, facilities management and everything in-between. However, the challenge lay in ensuring that both our internal and external audiences visualised our ‘A Great Place to Work’ and ‘A Great Customer Experience’ application. We opted to become Simply AMR to differentiate ourselves in the crowded office supply market, not only with our services but also our brand.
In our collaboration with Guerilla Communications (guerilla.co.uk), we began by delving deep into our brand pillars, ensuring they were robust and truly reflective of our ethos.
This brand platform was crucial to set the stage for the subsequent steps. We seamlessly integrated Simply AMR’s core values into every facet of the branding, giving a distinct identity in a saturated market.
By personifying the brand, we gave Simply AMR a voice that was open, honest, and dynamic. This voice was then used to craft content that was straight-talking yet warm, authoritative and dynamic. Every piece of content, every interaction was designed to evoke strong emotions, ensuring that our brand left a lasting impression on its audience.
Our strategy bore fruit. Our new Simply AMR’s brand identity was not only strengthened but also resonated deeply with our target audience. The brand saw a surge in trust and loyalty, established as a leader in its domain. The consistent branding, coupled with a clear message, positioned Simply AMR the go-to for reliability and innovation for all your business needs.
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